"been doing this for 15 years and have developed hundreds of sites. But "now" is much different than the days when a Website was the be-all-end-all. Now, a site is much more about communicating than about posting an online company brochure. The site is just a hub to which all sorts of social media spokes connect. An effective Web presence also includes your LinkedIn, YouTube, Facebook, Twitter and Flickr accounts to name a few. Advertising has shifted from outbound tell-and-sell to an inbound campaign built around intelligent dialogue and participation in a social sense."  

(separate post)

"I had a website for a while, it did exactly nothing for me," is a sad but true confession. It makes me smile a bit because nowadays the investment is all about pouring in sweat equity, rather than money for the ultimate killer-design. You need to check your Twitter account, responding to comments on Facebook, post new fresh videos on YouTube, maybe start a live broadcast channel on BlogTalkRadio or UStream. Big corporations are now hiring social media staffers to just listen for negative comments about their brand or questions and concerns,,, then respond in a timely manner." 

(separate post)

Writing a very well-crafted paragraph that has lots of those search terms related to your content, plus adding some site-mapping at the bottom of that same page, with very small text links to each internal page of the site including the blog will rapidly inmprove your SEO (search engine optinization). The search bots want to travel throughout your site to index each page......adding that blog is exactly what I recommend to get people started in working through a hybrid. Here's an advanced example that also has facebook fan page widgets:http://doorcountylodging.com/ lotsa search words and those links are at the bottom."

- Stephen Kastner

Stephen Kastner
DesignWise.net
920.256.9449

Become a fan on Facebook:
www.facebook.com/DesignWise

 Follow me on Twitter:
www.twitter.com/by_designwise

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"I am also a branding/creative/interactive pro with over 7 years of experience and a cinematographer recently. I agree with Stephen. It is all about communication and participation nowadays. I can really tell you that it is much more important nowadays to have good content and wide presence in social media than having a really extracool site with all bells and whistles. You need to stand out from the crowd, but IMHO you should achieve it with what you have to say instead of just looking pretty. I mean you still need a pro website, that needs to be well done, but not necessarily overcreative. Beautiful full-blown flash sites are not of use in this particular business anymore (however they still are a good tool in certain situations). 

I have to say that even despite I have our own CMS system crafted in Misme New Media, I decided to run 2 of my sites - lookycreative.com and kizny.com basing on Wordpress. It pays off. The new site for my agency will also have a Wordpress blog integrated seamlessly. 

One more thing worth to notice is that when it comes to stand-alone Wordpress installation you'll need to integrate a lot of plugins and tools to make everything flow. There are many possibilities of integrating multiple social sites and services using API. For instance the content I post on one of my blogs in certain category is automatically being imported to facebook profiles and pages. I also use a lot of auxiliary services like twitpic, flickr and other to integrate Twitter with blog-based site and facebook. Also the tools like 'facebook like button' integrated with your site helps driving traffic to your site. 

Automation helps you to save time, but you really need to think it all out in details not to get into loops and to avoid spamming your accounts. You also need to balance between automatically posted content and hand-written. It is essential that the content be at least in 50-75% hand-crafted and only in about 25% imported from other sites. So personally I have some content imported on my facebook pages, but I post much more content manually. And it is not the same content in each channel - I craft different content for blog, facebook and twitter. 

One more thing to realize is that when starting to use all the social tools you really need a strategy, so spend some time planning your goals and taking into account how much time you can afford to invest. Then follow the strategy and watch the results. It takes time. 

You need to understand also that people use Facebook mainly to fulfill their social needs. So your posting strategy needs to remain relevant and respond to these."

-Patryk Kizny www.misme.pl

Patryk Kizny 
Creative director & founder 
Misme New Media 
www.misme.pl 

(I recommend checking this one out. Also Patryk offered to help anyone if they have questions or need advice etc.please do so if you need it, he's not just being nice, although he is)

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"My site was built all in Flash. It looks great – at least I think so. The only problem is that search engines like Google (I’m told) don’t find Flash sites as well as HTML. That means it’s harder for me to move up in the search engine rankings. What that mean to me (and you) is that you want to be as close to the top when someone searches for “Video Editor”. If Google can’t find your site, neither will anyone else. And that means no business. 

One thing I did to counter this is add a blog. I used to have a blog on a blogspot…and that was nice, but it wasn’t helping drive any traffic to my site. So I paid my web designer to build a blog using Wordpress that matches the branding of my site and is integrated into my site. It uses a blind URL (I think that’s what they called it) to hide the real address – to the world it looks as if you’re at www.100acrefilms.com/blog. Adding that blog as increased traffic to my site, and has provided a more interactive way to communicate with clients…and now it’s all on my site. You want as much traffic as you can get coming to your site – you want it optimized so that you come up as close to the top when people search for your services. I also now have a Twitter account, and use that to drive people to my blog and site – same with LinkedIn. 

I could go on, but it’s late and I’ve got a full day of editing tomorrow. I think the bottom line is you want a site that showcases your work – I believe in providing a short demo reel and then a having full samples so clients can get a better feel for your work. Also, make sure you work with a web designer who can listen to what you want, what you need, and can help you build a site that will be found when people search for your services. One thing pointed out to me by someone was this – people are hiring you to create memorable and creative images…you don’t want a website (their first impression of you) to make you look boring."

-Eric Addison http://www.100acrefilms.com 

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"I will say, learning from my own mistakes, make sure your web domain is easily memorable. If you have to spell it for people, or give them a card to remember, not a good domain name. Also, link your email addy to the domain, even if you check it through gmail or what have, lowell@brillante.whatever is alot more professional than lowell@yahoo."

-Paul Levin

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"We've just had a new website built together with a Wordpress blog. As has been mentioned, using Social Media can be a great help with your website. Our Web Guys encouraged us to create and update Facebook and Twitter Profiles and a Blog.Google loves relevant new content and providing regualar updates can really help on the SEO stakes. 

However the real clincher is that regular blogging/tweeting/facebooking etc has helped to cement our authority status to customers. i.e we know what we're talking about. It also shows customers that we are active and doing things that they can look at, follow and assess. 

In terms of time invested I couldn't comment on the ROI of maintaining these applications but it does help to generate an audience and a basis of trust with those that follow you. As world of mouth is the best form of marketing, keeping people engaged helps spread the word"

-John Starkie

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"If you are using flash on your site, there is another downside - iPad will not display it. If your entire site is in flash, people will see absolutely nothing. Our site, www.HandBookLive.com has a flash player, which shows up as a giant hole in the middle of the page when browsing the site on the iPad. Luckily our programmer has already finished an html5 version of the player and will activate it in a few days. So for desktops we will still be using our regular custom flash player, but if the code detects an iPad/iPhone then it will switch over to the new html5 player."

http://www.HandBookLive.com

-Laura Beken

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"The website is designed to 'convert' rather than to 'tout'. People hear my name, want to see what sort of work I do, so they watch a few videos and decide whether to hire me or not. In my niche, people don't Google 'video editor' and see what happens, they ask around their colleagues. 

So what I needed was a way of getting my showreel in a potential client's face as quickly as possible, and also say "hey, look, loads more stuff here - I'm pretty flexible, but I do have a 'look' that people like"............

As for SEO, managed to get a good result for Google, but now have to look at Bing. Not too worried, though - as stated, my website is to convert enquiries into sales, not cold-call. 

All my main videos are currently 480x270 Flash 8 for compatibility. My next revision will bump videos up to 640x360 H.264. 

iPad compatibility is an interesting point. It is my 'Client' area where iPads are becoming popular - or at least lustworthy. So I will have to do an iPad friendly site. But if I ditch Flash and go to HTML5, I will lose my wider compatibility and ostracise my Local Govt Blue Chip corporate clients and customers. 

So I'll have to create and manage a separate iPad microsite, and do a browser check on the main site to redirect iPad and iPhone browsers to the microsite. Probably throw something together in Rapid Weaver. 

Let me draw the distinction between Clients (people who hire me) and Customers (people who watch my videos). My website needs to sell to my Clients - usually agencies, but also Small/Medium Business and to a certain extent, larger corporates (who don't go through agencies). Very few customers are interested in my site. I'm too small for the big entities and too expensive for the small entities. 

So my thinking is that I can afford to go UP the quality stakes (H.264), sacrificing the wider compatibility of Flash 8 - good for Enterprise level but not 'exciting'. But by doing so, it will risk looking foolish if a potential client, sitting behind a locked up PC on a slow network, can't watch anything. 

And no, can't use YouTube or Vimeo on the main site as some of my clients have firewalls that ban such traffic. All has to be home-grown. Sigh.

(Later post, in response to another)

Search engines trawl through the HTML, so therefore if you do your SEO there, the embedding of a video (FLV, H.264) does not impact that. 

Also, H.264 is usually embedded within a SWF playback engine. Using HTML5 sounds good, but it's not rendered by older browsers - which means most of the corporate market.

Finally, if one uses non-Flash methods to display video in order to gain SEO whilst sacrificing widespread ability to view that video, surely that sort of defeats the object? 

I'd repeat that my website is a conversion tool, and that through discussions with my clients and prospects, they would not use google to find an editor, though they would want to visit the sites of recommended editors to view examples; they would probably google the name of editors recommended to them, so I have worked on optimising the search for "Matt Davis video" on the Google UK site."

 -Matt Davis             http://www.mdma.tv 

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"Much like Lowell, my website for my freelance production business has not been a priority for me. The first year I was freelancing, I went all out with a website that I threw everything in I could think... 

Last year, I went with a basic one page electronic brochure...that as far as I could measure, accomplished nothing. 

Beginning this year, I have built a little more robust website, slowly incorporating social media tools. 

This issue with social media, that I have found, is you have to be consistent, relevant, and engaged. I admit I have not really jumped into the fray in any meaningful way. 

My website is found at www.iconoclastcreative.com. "

-David Woodard

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".........keeping the site current is challenging. The latest was to increase the width to more current standards – admittedly a hack job until there is time to do a more comprehensive job. The contact rate is erratic and there are some unwanted ‘offers’. I concede that the site is not a model example, but business is improved because of the site. 

Our small business is primarily suited for regional activity. The key words are aligned to the region and to what differentiates us from others. Shared ‘free’ videos with links on other sites are aggressively used to keep a high regional search ranking. 

I don’t provide a phone number on the site. The contact page requires text entry. But the site has produced contacts (and business) from coast to coast for people looking for services in our area. A few years ago, a local group sought LA sources for their HD project and someone in LA referred them to IMAGG, Inc (thanks!). 

-Russ W  http://www.imagginc.com

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 "... MobileMe is so user friendly that it was really fun to create my site myself. I'm an editor as well. It's actually called Iweb. Iweb is part of the MobileMe package. I don't know if you have to be on a Mac to use it. My site is brialough.com and you can find other examples of editors' websites by going to editor311.com. there's lots of personal websites (of editors) on there."

-Bria Lough

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".........I wanted to be certain that you caught the mentions of Flash being invisible to search engines. I recognize that you feel you've a specific use for your site, but perhaps that use would change if you followed the recommendations of those contributing from their experience above. You might convert more of those "customers" to "clients". Your switch to H.264 will accomplish this for you, I believe. I just want to be certain that you hadn't missed the SEO no-no rule of posting flash video on your site. I know it's a lovely compression codec and widespread, but if the search engines won't recognize it, it really isn't doing you much good as far as growing your visibility. The discussion after all is titled "Gigs through Google", eh?"

(Later Post, in response to another)

I am surprised to hear that H.264 needs an SWF playback engine embedded Matt. To me, that makes it sound like Flash, but again, I am not a web coder, I'm a video producer and editor. I suppose that if you generate your H.264 file as a quicktime, that quicktime players should play it, while if you generate it through a Windows media encoder, like Main Concept or the like, that WMP should play it. Again, though Matt, perhaps one of the more knowledgeable contributors to this thread could help clarify this question as well.

I can well understand and appreciate your focus on your site as a "conversion tool" and thus appreciate your distinction made between clients and customers. As far as your google ranking, the parameters for a search that include your name are always going to bring up your site first, eh? I would prefer to have my site perform more of both. It's mandatory to have your reel up for clients but also nice if it can bring you clients. I think we've a lot to learn from these experienced web coders who've so kindly contributed to the thread and will hopefully continue to generously do so. 

-Steven Emrick

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A lot of information to take in, but oh so important, compiled from people with years of experience, I for one would rather listen to someone tell me from their experience instead of having to go through it myself. It lets us progress as a species because each person doesn't have to discover physics for themselves. You know all this I'm just trying to emphasize the relevance.

If anyone was misquoted let me know I'll fix it immediately 

Here's the link to the thread, don't know if you can see it without a linkedin 

Linkedin Thread

Also the group is "Video Editors" on linkedin, and not to drive content away from here but it's really good. Reelpost kicks major ass too and Rob is my hero.

-Lowell

Hey you post prod geeks,                                                                                 

I mean that in a good way.  So let me give you a little back story. I bought a camera about 7 months ago and have had non-stop work mostly through posting ads on craigslist. I know, I know dumb but I'm new in the game. So fast forward to 3 weeks ago. I'm sitting on my computer at 2pm trying to figure out why I have no work.

It all stopped, it dried up, thank god I'm already pathetic and live at home, and you can't shamefully move home twice so here I am.

I need to make at least $700 a week, so I can move out and go from living in a nice, big house to a crappy apartment. But... a crappy apartment without my parents, huge.

Ok, so here's the most obvious thing I needed to do... Build a  website. I had never designed a website before. I should have already done it but I had steady work so I kept putting it off. Anyway the time has come.... I want to tell you my experience so you can compare it to yours or if you haven't done it yet, learn from my mistakes.

Ok I originally setup a full cart at godaddy with the works for 3 months, seo, blog, blah blah, social media visibility, whatever it sounded good. Price was $90 Then before I purchase, I asked my webhead friend (not Tobey Maguire) for advice. He says f**k godaddy, get it at greengeeks.com better hosting cheaper price.

Ok so I do, and I got a year for $80. Now with his advice I install drupal. This is actually where I’m at but...

I want to talk about several things that I think are important for an editor’s website.

Ok, here goes, first we have to look at design. We aren’t web designers people, but the masses think good with computers means good with everything that runs on a computer. Ok not that bad but it should be neat. Flash if you got it, but I believe flash sites on as visible to google.

Here’s some things that are obvious but your site should have or function as

The Look

Something simple, neat, modern, or art or both and to the point... unlike this blog

The Domain

Something simple, something you can say and the person listening will understand... unlike my name Lowell? Lol? Low? Lowe? Think of something phonetic, meaning spelled like it sounds. We aren’t going on a marketing spree but it helps for word of mouth. I chose  ---  thevideogenius.com   only cause videogenius cost $3,100

The Function

Quite obviously the function is to make money via your work, but you can’t work without getting hired, and you can’t get hired without showing that you can do the work. So your demo reel. I think this should be on the front page, or the first in the video section. You should post other videos too, either a good video for every category or just every video. I want to put up everyone that is good, unique and represents a skill.

Driving Content

 Driving content to your site. Content meaning people. People meaning dollars. Dollars meaning badass cars, badass cars meaning badass chicks, badass chicks meaning self fulfillment, wait no this isn’t the 80’s. Make yourself a good solid website and start posting the link on all your social media sites, on all the descriptions on your videos (youtube, vimeo etc.). That could mean posting your videos on multiple video sites... here’s one www.break.com  Join reelpost, linkedin, start twittering (as gay as that sounds it helps)

SEO and Google Adsense

Ok driving content is great for networking or whatever but if you are trying to make money with videography or editing it is mostly a location limiting business. So driving content gets people on your site, but mostly people who aren’t close enough to hire you, although some may be.  The ultimate goal for me is to be the very first site that pops up when someone searches “videography charlotte” on google. To do this you need to submit your site to google but also there are specific ways you need to place words to raise your site in the standings, I haven’t gotten to that yet, but ask someone who’s good in marketing, maybe we can get someone to blog it, or just google it. Also a blog will help your standings. Wordpress offers a good one, drupal has its own, but why not give a person a reason to stay on your site once you’ve gotten them there? Post as much relevant content as you can.

I realize most of this is obvious no brainers for 96% of you out there, but knowing it and doing it have been 2 separate things for me. If you look at my site you can see it is under construction. It’s up but I’m making it what I want it to be as I go along. It’s all based on me learning drupal.

I wanted to write more but this is way too much as it is. I have issues with being concise, but I am going to find some information on the best ways to place information on your site to increase your relevance with google..... so stay tuned. I promise I’ll either gather it myself or have an associate write it for us. There’s a thread on my linkedin group right now “Video Editors” and there is a ton of information there from some editors who also have marketing backgrounds.

The difference between coming up 7^th and coming up 6^th when someone searches “editing charlotte” could end up being about 20k a year, and it’s all due to changing the location of the site description.

So lastly I just want to say.. make sure yo optimaize your website. imho It’s the 2^nd most important thing for getting work. The 1^st being your previous work.

-Lowell

 Local Editor Discovers Cheap Advertising Tric...

Definition of a Film Editor

Hey dedicated readers of my blog.  I'm coming at you in hi-definition with my 2nd blog of all time. And there's a couple things I want to talk about. First I'm gonna tell you about my tutorial concept and then I'm gonna touch on 3d film for a minute.

Ok so now that you know whether you want to keep reading or not let's move ahead. I came up with an idea yesterday for reelpost. And if you haven't figured it out already it's about a tutorial page. I want reelpost to have the greatest user submitted library of tutorials on the internet. I know the concept of tutorials isn't new but I feel like the concept of a collection of user made/submitted tutorials is pretty fresh.

Here's how it works. I'm going to start a group called Tutorial Library.  It's a group where everyone can submit tutorials they like or have made. The tutorials can be text or video. Uploaded or embedded. Actually in the group scenario it's probably going to have to be links if it's video but if the group catches on and I really feel that it will... then the all powerful moderator will create a section solely for this purpose where videos can be embedded as far as the eye can see. All hail the almighty moderator.

Imagine a searchable library of user submitted tutorials. You gotta dream big my friends. Lately I've just been getting down about the fact that I haven't been getting better. I want to always be learning, always be increasing my knowledge, adding tricks to my bag until either I'm dead or there's nothing left to learn, I'm guessing it will be the former but hey a guy can dream.

I love this website because I see unlimited potential here. A one stop shop for post people. So if I can watch some other people's reels, get hired for a gig, talk to an editor from Alaska, all the while watching tutorials that people recommend, then I'll really have some butter on my bread (that's not a real saying but it sounds like it fits). 

Why do we need this unified tutorial library here when the videos are already on the internet? Oh I'm so glad you asked that question let me answer it for you. There are about a billion tutorials showing you tips, tricks, workflows, shortcuts, actions, effects et. etc. on the internet today. Here's the porblem... Number one, they are scattered throughout the internet. Number two, since there are a billion of them, I don't know which ones are worth my time, or will really teach me useful information. The great part about this user submitted section is that you will have access to a place where your fellow editors are recommending their favorite tutorials. That way you don't have to sift through the nonsense to get to the goods.

It will be a combination of everyone's past sifting all in one place.

So come join the tutorials group and lets build an online library of knowledge. 

Group: Tutorial Library

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Ok now I want to talk for a minute about 3d. About 6 years ago I was sitting on an exercise bike in the unc-asheville gym. It's a college for hippies in north carolina.... don't ask. Anyway I'm a huge, huge, huge star wars nerd so I'm sitting there peddling slowly with sweat dripping off my head, reading a magazine with an interview with George Lucas, the king nerd himself.

So I'm reading this magazine and the interviewer is asking if George is going to make the last 3 movies in the saga. 7, 8 and 9. For those of you non star wars nerds that's the 3 movies that take place after the return of the jedi, which is the 3rd of the original ones he made. Anyway enough of that I'm sure you know. So George says no. My heart slowed to about a beat a minute and my eyes welled up with tears No? No? Why? Ok I'll tell you why. George says he is going to re-release every star wars movie in 3d over the next  however many years. Because 3d, he says, is going to be the next big thing.

Ok, I tell myself, the king nerd has finally lost it. 3d is going to be the next big thing? That was popular 3o years ago. Don't quote me on that I wasn't around for it. Anyway I say to myself he's crazy and forget about it. Fast forward 6 years later and I'm sitting in an imax theater watching avatar in 3d. How the hell did he know? Maybe he's behind it all.

I for one, do not like 3d. There I'm just going to throw that out there. I like good old fashioned 2d. I just feel like a 2d image is a canvas for which a filmmaker creates his art. If a screen is a canvas and a paintbrush is a camera, then what the hell is 3d, and don't you dare say statues. It's like one of those pieces of art where they glue some dirty shoes to a canvas, except a thousand times more expensive and complicated.

If you like 3d then that's fine, I just prefer it the way it is. If given a choice between seeing a movie in 3d or 2d guess what? I'm not gonna be wearing those fogged up, streaky glasses looking like a horror movie from the 60's. I don't know where 3d fits into this market, I just don't have enough experience or knowledge to say, but.... I would like to hear your opinion.

So lay it on me. Or say nothing and make me look like an idiot........

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Ok today's featured editor is Jeffrey Riegel. I like his reel because it really shows the viewer exactly what he does. It's informative as well as entertaining which I think is exactly what a reel should be. you can check it out right here...

http://reelpost.com/index.php?option=com_community&view=videos&task=video&userid=503&videoid=706&Itemid=72

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Today's must see film is "Oldboy." I just saw this film last week and it was recommended to me by the guy at blockbuster. I went in and I said recommend a movie I haven't seen and I've seen everything. 

Oldboy is an incredible work of art. It's a Korean film dubbed in English but they did a great job on the dub. It's a revenge piece in the league of count of monte cristo, but with a twist that will make your brain shoot out your nostrils.

Truly excellent film and a definite must see.

Lowell Brillante

Lead Editor in my parents basement studios

Ok I know that was dumb but bear with me this is my first blog.

Last night I was reading a copy of hdvideopro when an article in there really flipped a switch in my brain. Ok so my goal in my life/career, is to edit a film that defines my generation. I know wow well gotta dream big. So how do I transition from corporate and music to film? Well  there are probably a thousand different routes some more difficult than others.

Ok so my question is... what is the easiest/fastest/best?  What is the best way? Here is my opinion. I have been reading all these success stories in the film world where some filmmaker makes a feature with $5,000 and it catches someones attention and next thing you know he's directing The bourne retirement home. This is no magic secret to fame and fortune obviously and I have a bad feeling everyone is thinkiing how dumb I am at this moment. Let's give you a few seconds to clear that out of your brain........ Alright you think I'm cool again.

Making a film on a shoestring budget. Making a film on a shoestring budget that looks like it had a much bigger budget. Making a film on a shoestring budget that looks like it has a big budget and gets into some big film festivals. Ok stop I'm done repeating that line. You've made your film on your $15,000 budget. Totally possible, gets easier every day with the emergence of new technology. Still an amazing feat though, very impressive. Now some important guy sees this film and laughs, or cries, or bites his nails, or all 3. The point is.. he likes it. He says to himself, dangg if that guy can make this film that I wept like a baby watching on a $87.45 budget.... imagine what he could do with a 30 million dollar budget. Next thing you know you got knocked on the head and woke up in hollywood.

Anyway the point I want to make is, if you want to work in the film industry. The quickest/hardest but best way to get there is to keep making low budget indie features until you get noticed. Your first one may not have what it takes, but I guarantee your 2nd will be 10x better.

I don't know I guess this topic is important to me because I always imagined myself editing films, but I imagine a lot of people start off that way because films make us feel, and films is what made me want to edit. I watch a movie almost every single day.

I think of it kind of like a short cut in super mario, you pop into one of those green tube/sewer what the hell were they??? And jump to level 13. The alternate method would be working your way up over your lifetime, each project being more responsibility. Both work but I want to be successful while I'm young enough to feel cool about it.

Anyway I'm done, all my blogs won't be like this, I'm going to talk a lot about what equipment most of us are using and where the industry is headed and such. Also if you have a suggestion or anything let me know.

Each time I write I'm going to feature an editor's work on the bottom of my blog. As well as recommend a must see film.

Today's editor is Matt Devino, he's in my linkedin group. I stayed up late last night watching his music videos over and over. I watched some of the cuts 10-15 times over. 

...you can take  a look at his work here------->  wwww.mattdevino.com

and here's a link to his music video I could not stop watching over and over, the band and directing are well done too but the edits are on point

http://www.mattdevino.com/Matt_Devino.com/Foxy_Shazam.html

Today's recommended film is " There Will Be Blood" Daniel Day-Lewis can actually act like you better than you can. No country beat it out for best film at the academy awards but it still took home best actor and best cinematography which is incredible for those of you who haven't seen it.

Lowell Brillante

Lead Editor at Freelance studios located upstairs at my house.